diff --git a/src/Avalonia.Controls/Generators/TreeItemContainerGenerator.cs b/src/Avalonia.Controls/Generators/TreeItemContainerGenerator.cs
index 9f9845b14f..2d8cb05e03 100644
--- a/src/Avalonia.Controls/Generators/TreeItemContainerGenerator.cs
+++ b/src/Avalonia.Controls/Generators/TreeItemContainerGenerator.cs
@@ -83,7 +83,7 @@ namespace Avalonia.Controls.Generators
                 }
                 else
                 {
-                    result.SetValue(ContentProperty, item, BindingPriority.Style);
+                    result.SetValue(ContentProperty, template.Build(item), BindingPriority.Style);
                 }
 
                 var itemsSelector = template.ItemsSelector(item);