diff --git a/framework/src/Volo.Abp.AspNetCore.Components.WebAssembly.BasicTheme/Themes/Basic/MainLayout.razor b/framework/src/Volo.Abp.AspNetCore.Components.WebAssembly.BasicTheme/Themes/Basic/MainLayout.razor
index ee08f7ef3b..af88212f0a 100644
--- a/framework/src/Volo.Abp.AspNetCore.Components.WebAssembly.BasicTheme/Themes/Basic/MainLayout.razor
+++ b/framework/src/Volo.Abp.AspNetCore.Components.WebAssembly.BasicTheme/Themes/Basic/MainLayout.razor
@@ -1,9 +1,9 @@
 @inherits LayoutComponentBase
-@using Volo.Abp.AspNetCore.Components.WebAssembly.BasicTheme.Themes.Basic
-
+@using Volo.Abp.Ui.Branding
+@inject IBrandingProvider BrandingProvider
 <nav class="navbar navbar-expand-md navbar-dark bg-dark shadow-sm flex-column flex-md-row mb-4" id="main-navbar" style="min-height: 4rem;">
     <div class="container">
-        <a class="navbar-brand" href="~/">My Application (TODO)</a>
+        <a class="navbar-brand" href="/">@BrandingProvider.AppName</a>
         <button class="navbar-toggler" type="button" data-toggle="collapse"
                 data-target="#main-navbar-collapse" aria-controls="main-navbar-collapse"
                 aria-expanded="false" aria-label="Toggle navigation">
diff --git a/framework/src/Volo.Abp.UI/Volo/Abp/Ui/Branding/DefaultBrandingProvider.cs b/framework/src/Volo.Abp.UI/Volo/Abp/Ui/Branding/DefaultBrandingProvider.cs
new file mode 100644
index 0000000000..d6a09e1c19
--- /dev/null
+++ b/framework/src/Volo.Abp.UI/Volo/Abp/Ui/Branding/DefaultBrandingProvider.cs
@@ -0,0 +1,13 @@
+using Volo.Abp.DependencyInjection;
+
+namespace Volo.Abp.Ui.Branding
+{
+    public class DefaultBrandingProvider : IBrandingProvider, ITransientDependency
+    {
+        public virtual string AppName => "MyApplication";
+
+        public virtual string LogoUrl => null;
+
+        public virtual string LogoReverseUrl => null;
+    }
+}
diff --git a/framework/src/Volo.Abp.UI/Volo/Abp/Ui/Branding/IBrandingProvider.cs b/framework/src/Volo.Abp.UI/Volo/Abp/Ui/Branding/IBrandingProvider.cs
new file mode 100644
index 0000000000..93e7fd957b
--- /dev/null
+++ b/framework/src/Volo.Abp.UI/Volo/Abp/Ui/Branding/IBrandingProvider.cs
@@ -0,0 +1,17 @@
+namespace Volo.Abp.Ui.Branding
+{
+    public interface IBrandingProvider
+    {
+        string AppName { get; }
+
+        /// <summary>
+        /// Logo on white background
+        /// </summary>
+        string LogoUrl { get; }
+
+        /// <summary>
+        /// Logo on dark background
+        /// </summary>
+        string LogoReverseUrl { get; }
+    }
+}
diff --git a/templates/app/aspnet-core/src/MyCompanyName.MyProjectName.Blazor/BrandingProvider.cs b/templates/app/aspnet-core/src/MyCompanyName.MyProjectName.Blazor/BrandingProvider.cs
new file mode 100644
index 0000000000..8cdf781249
--- /dev/null
+++ b/templates/app/aspnet-core/src/MyCompanyName.MyProjectName.Blazor/BrandingProvider.cs
@@ -0,0 +1,9 @@
+using Volo.Abp.Ui.Branding;
+
+namespace MyCompanyName.MyProjectName.Blazor
+{
+    public class BrandingProvider : DefaultBrandingProvider
+    {
+        public override string AppName => "MyProjectName";
+    }
+}