diff --git a/conf.sample.yml b/conf.sample.yml
index c8c69c6..5aa71e9 100644
--- a/conf.sample.yml
+++ b/conf.sample.yml
@@ -64,4 +64,8 @@
 # UpdateBranchAsyncGoroutineNum: 1 # num of async goroutine to update branch status
 # TimeZoneOffset: '' #default '' using system default. '+8': Asia/Shanghai; '0': GMT
 
-# ConfigUpdateInterval: 10   # the interval to update configuration in memory such as topics map... (seconds)
\ No newline at end of file
+# ConfigUpdateInterval: 10   # the interval to update configuration in memory such as topics map... (seconds)
+# TimeZoneOffset: '' # default '' using system default. '+8': Asia/Shanghai; '0': GMT
+# AlertRetryLimit: 3 # default 3; if a transaction branch has been retried 3 times, the AlertHook will be called
+# AlertWebHook: '' # default ''; sample: 'http://localhost:8080/dtm-hook'. this hook will be called like this:
+## curl -H "Content-Type: application/json" -d '{"gid":"xxxx","status":"submitted","retry_count":3}' http://localhost:8080/dtm-hook
diff --git a/dtmsvr/config/config.go b/dtmsvr/config/config.go
index 857fedf..65a2a90 100644
--- a/dtmsvr/config/config.go
+++ b/dtmsvr/config/config.go
@@ -99,6 +99,8 @@ type Type struct {
 	Log                           Log              `yaml:"Log"`
 	TimeZoneOffset                string           `yaml:"TimeZoneOffset"`
 	ConfigUpdateInterval          int64            `yaml:"ConfigUpdateInterval" default:"3"`
+	AlertRetryLimit               int64            `yaml:"AlertRetryLimit" default:"3"`
+	AlertWebHook                  string           `yaml:"AlertWebHook"`
 }
 
 // Config config
diff --git a/dtmsvr/trans_status.go b/dtmsvr/trans_status.go
index b34b3cd..9e8b4e5 100644
--- a/dtmsvr/trans_status.go
+++ b/dtmsvr/trans_status.go
@@ -3,6 +3,7 @@ package dtmsvr
 import (
 	"errors"
 	"fmt"
+	"math"
 	"net/url"
 	"strings"
 	"time"
@@ -14,6 +15,7 @@ import (
 	"github.com/dtm-labs/dtm/dtmutil"
 	"github.com/dtm-labs/dtmdriver"
 	"github.com/dtm-labs/logger"
+	"github.com/gin-gonic/gin"
 	"github.com/lithammer/shortuuid/v3"
 	"google.golang.org/grpc/metadata"
 )
@@ -221,13 +223,28 @@ func (t *TransGlobal) execBranch(branch *TransBranch, branchPos int) error {
 	}
 	branchMetrics(t, branch, status == dtmcli.StatusSucceed)
 	// if time pass 1500ms and NextCronInterval is not default, then reset NextCronInterval
-	if err == nil && time.Since(t.lastTouched)+NowForwardDuration >= 1500*time.Millisecond ||
-		t.NextCronInterval > conf.RetryInterval && t.NextCronInterval > t.RetryInterval {
+	if err == nil && (time.Since(t.lastTouched)+NowForwardDuration >= 1500*time.Millisecond ||
+		t.NextCronInterval > conf.RetryInterval && t.NextCronInterval > t.RetryInterval) {
 		t.touchCronTime(cronReset, 0)
 	} else if err == dtmimp.ErrOngoing {
 		t.touchCronTime(cronKeep, 0)
 	} else if err != nil {
 		t.touchCronTime(cronBackoff, 0)
+		v := t.NextCronInterval / t.getNextCronInterval(cronReset)
+		retryCount := int64(math.Log2(float64(v)))
+		logger.Debugf("origin: %d v: %d retryCount: %d", t.getNextCronInterval(cronReset), v, retryCount)
+		if retryCount >= conf.AlertRetryLimit && conf.AlertWebHook != "" {
+			_, err2 := dtmcli.GetRestyClient().R().SetBody(gin.H{
+				"gid":         t.Gid,
+				"status":      t.Status,
+				"branch":      branch.URL,
+				"error":       err.Error(),
+				"retry_count": retryCount,
+			}).Post(conf.AlertWebHook)
+			if err2 != nil {
+				logger.Errorf("alerting webhook error: %v", err2)
+			}
+		}
 	}
 	return err
 }
diff --git a/test/busi/base_http.go b/test/busi/base_http.go
index f0ce35c..44bbabc 100644
--- a/test/busi/base_http.go
+++ b/test/busi/base_http.go
@@ -11,6 +11,7 @@ import (
 	"errors"
 	"fmt"
 	"io/ioutil"
+	"strings"
 
 	"github.com/dtm-labs/dtm/client/dtmcli"
 	"github.com/dtm-labs/dtm/client/dtmcli/dtmimp"
@@ -49,6 +50,9 @@ func SetSleepCancelHandler(handler SleepCancelHandler) {
 	sleepCancelHandler = handler
 }
 
+// WebHookResult 1
+var WebHookResult gin.H
+
 // BaseAppStartup base app startup
 func BaseAppStartup() *gin.Engine {
 	logger.Infof("examples starting")
@@ -221,4 +225,12 @@ func BaseAddRoute(app *gin.Engine) {
 		retryNums = 3
 		return nil
 	}))
+	app.POST(BusiAPI+"/AlertWebHook", dtmutil.WrapHandler(func(ctx *gin.Context) interface{} {
+		err := ctx.BindJSON(&WebHookResult)
+		dtmimp.FatalIfError(err)
+		if strings.Contains(WebHookResult["gid"].(string), "Error") {
+			return errors.New("gid contains 'Error', so return error")
+		}
+		return nil
+	}))
 }
diff --git a/test/main_test.go b/test/main_test.go
index 7854170..665eed5 100644
--- a/test/main_test.go
+++ b/test/main_test.go
@@ -31,6 +31,7 @@ func TestMain(m *testing.M) {
 	dtmsvr.CronForwardDuration = 180 * time.Second
 	conf.UpdateBranchSync = 1
 	conf.ConfigUpdateInterval = 1
+	conf.AlertWebHook = busi.Busi + "/AlertWebHook"
 
 	dtmdriver.Middlewares.HTTP = append(dtmdriver.Middlewares.HTTP, busi.SetHTTPHeaderForHeadersYes)
 	dtmdriver.Middlewares.Grpc = append(dtmdriver.Middlewares.Grpc, busi.SetGrpcHeaderForHeadersYes)
diff --git a/test/msg_webhook_test.go b/test/msg_webhook_test.go
new file mode 100644
index 0000000..4242aba
--- /dev/null
+++ b/test/msg_webhook_test.go
@@ -0,0 +1,41 @@
+package test
+
+import (
+	"testing"
+
+	"github.com/dtm-labs/dtm/client/dtmcli/dtmimp"
+	"github.com/dtm-labs/dtm/test/busi"
+	"github.com/stretchr/testify/assert"
+)
+
+func TestMsgWebhook(t *testing.T) {
+	msg := genMsg(dtmimp.GetFuncName())
+	busi.MainSwitch.TransInResult.SetOnce("ERROR")
+	msg.Submit()
+	assert.Equal(t, StatusSubmitted, getTransStatus(msg.Gid))
+	waitTransProcessed(msg.Gid)
+	busi.MainSwitch.TransInResult.SetOnce("ERROR")
+	cronTransOnce(t, msg.Gid)
+	busi.MainSwitch.TransInResult.SetOnce("ERROR")
+	cronTransOnce(t, msg.Gid)
+	assert.Equal(t, msg.Gid, busi.WebHookResult["gid"])
+	cronTransOnce(t, msg.Gid)
+	assert.Equal(t, []string{StatusSucceed, StatusSucceed}, getBranchesStatus(msg.Gid))
+	assert.Equal(t, StatusSucceed, getTransStatus(msg.Gid))
+}
+
+func TestMsgWebhookError(t *testing.T) {
+	msg := genMsg(dtmimp.GetFuncName())
+	busi.MainSwitch.TransInResult.SetOnce("ERROR")
+	msg.Submit()
+	assert.Equal(t, StatusSubmitted, getTransStatus(msg.Gid))
+	waitTransProcessed(msg.Gid)
+	busi.MainSwitch.TransInResult.SetOnce("ERROR")
+	cronTransOnce(t, msg.Gid)
+	busi.MainSwitch.TransInResult.SetOnce("ERROR")
+	cronTransOnce(t, msg.Gid)
+	assert.Equal(t, msg.Gid, busi.WebHookResult["gid"])
+	cronTransOnce(t, msg.Gid)
+	assert.Equal(t, []string{StatusSucceed, StatusSucceed}, getBranchesStatus(msg.Gid))
+	assert.Equal(t, StatusSucceed, getTransStatus(msg.Gid))
+}
diff --git a/test/types.go b/test/types.go
index 2f03260..7bf1fa3 100644
--- a/test/types.go
+++ b/test/types.go
@@ -33,7 +33,7 @@ func waitTransProcessed(gid string) {
 	case id := <-dtmsvr.TransProcessedTestChan:
 		logger.FatalfIf(id != gid, "------- expecting: %s but %s found", gid, id)
 		logger.Debugf("finish for gid %s", gid)
-	case <-time.After(time.Duration(time.Second * 4)):
+	case <-time.After(time.Duration(time.Second * 40000)):
 		logger.FatalfIf(true, "Wait Trans timeout")
 	}
 }