diff --git a/services/identity/src/EShopOnAbp.IdentityService.Domain/IdentityServiceDbProperties.cs b/services/identity/src/EShopOnAbp.IdentityService.Domain/IdentityServiceDbProperties.cs
index 4a514392..44a481aa 100644
--- a/services/identity/src/EShopOnAbp.IdentityService.Domain/IdentityServiceDbProperties.cs
+++ b/services/identity/src/EShopOnAbp.IdentityService.Domain/IdentityServiceDbProperties.cs
@@ -11,5 +11,6 @@
         public const string DefaultAdminEmailAddress = "admin@abp.io";
         
         public const string DefaultAdminPassword = "1q2w3E*";
+        public const string CustomerRoleName = "customer";
     }
 }
diff --git a/services/identity/src/EShopOnAbp.IdentityService.HttpApi.Host/DbMigrations/IdentityPublicRoleDataSeeder.cs b/services/identity/src/EShopOnAbp.IdentityService.HttpApi.Host/DbMigrations/IdentityPublicRoleDataSeeder.cs
new file mode 100644
index 00000000..0ef2c65e
--- /dev/null
+++ b/services/identity/src/EShopOnAbp.IdentityService.HttpApi.Host/DbMigrations/IdentityPublicRoleDataSeeder.cs
@@ -0,0 +1,51 @@
+using System.Threading.Tasks;
+using Microsoft.AspNetCore.Identity;
+using Volo.Abp.Data;
+using Volo.Abp.DependencyInjection;
+using Volo.Abp.Guids;
+using Volo.Abp.Identity;
+using IdentityRole = Volo.Abp.Identity.IdentityRole;
+
+namespace EShopOnAbp.IdentityService.DbMigrations;
+
+public class IdentityPublicRoleDataSeeder : IDataSeedContributor, ITransientDependency
+{
+    private readonly IIdentityRoleRepository _roleRepository;
+    private readonly ILookupNormalizer _lookupNormalizer;
+    private readonly IGuidGenerator _guidGenerator;
+    private readonly IdentityRoleManager _roleManager;
+
+    public IdentityPublicRoleDataSeeder(
+        IIdentityRoleRepository roleRepository,
+        ILookupNormalizer lookupNormalizer,
+        IGuidGenerator guidGenerator,
+        IdentityRoleManager roleManager)
+    {
+        _roleRepository = roleRepository;
+        _lookupNormalizer = lookupNormalizer;
+        _guidGenerator = guidGenerator;
+        _roleManager = roleManager;
+    }
+
+    public async Task SeedAsync(DataSeedContext context)
+    {
+        await CreateCustomerRoleAsync();
+    }
+
+    private async Task CreateCustomerRoleAsync()
+    {
+        //"customer" role
+        var customerRole =
+            await _roleRepository.FindByNormalizedNameAsync(_lookupNormalizer.NormalizeName(IdentityServiceDbProperties.CustomerRoleName));
+        if (customerRole == null)
+        {
+            customerRole = new IdentityRole(_guidGenerator.Create(), IdentityServiceDbProperties.CustomerRoleName)
+            {
+                IsStatic = true,
+                IsPublic = true
+            };
+
+            (await _roleManager.CreateAsync(customerRole)).CheckErrors();
+        }
+    }
+}
\ No newline at end of file
diff --git a/services/identity/src/EShopOnAbp.IdentityService.HttpApi.Host/Handlers/IdentityUserCreationHandler.cs b/services/identity/src/EShopOnAbp.IdentityService.HttpApi.Host/Handlers/IdentityUserCreationHandler.cs
new file mode 100644
index 00000000..fdcb33aa
--- /dev/null
+++ b/services/identity/src/EShopOnAbp.IdentityService.HttpApi.Host/Handlers/IdentityUserCreationHandler.cs
@@ -0,0 +1,29 @@
+using System.Threading.Tasks;
+using Volo.Abp.DependencyInjection;
+using Volo.Abp.Domain.Entities.Events.Distributed;
+using Volo.Abp.EventBus.Distributed;
+using Volo.Abp.Identity;
+using Volo.Abp.Uow;
+using Volo.Abp.Users;
+
+namespace EShopOnAbp.IdentityService.Handlers;
+
+public class IdentityUserCreationHandler : IDistributedEventHandler<EntityCreatedEto<UserEto>>, ITransientDependency
+{
+    private readonly IdentityUserManager _identityUserManager;
+
+    public IdentityUserCreationHandler(IdentityUserManager identityUserManager)
+    {
+        _identityUserManager = identityUserManager;
+    }
+
+    [UnitOfWork]
+    public virtual async Task HandleEventAsync(EntityCreatedEto<UserEto> eventData)
+    {
+        if (eventData.Entity.Email != IdentityServiceDbProperties.DefaultAdminEmailAddress)
+        {
+            var identityUser = await _identityUserManager.FindByIdAsync(eventData.Entity.Id.ToString());
+            await _identityUserManager.AddToRoleAsync(identityUser, IdentityServiceDbProperties.CustomerRoleName);
+        }
+    }
+}
\ No newline at end of file