diff --git a/packages/core/src/parser/config/config.ts b/packages/core/src/parser/config/config.ts
index f5d9ae467..9a1977720 100644
--- a/packages/core/src/parser/config/config.ts
+++ b/packages/core/src/parser/config/config.ts
@@ -14,6 +14,11 @@ export type CustomParserCss = (input: string, editor: Editor) => ParsedCssRule[]
 
 export type CustomParserHtml = (input: string, options: HTMLParserOptions) => HTMLElement;
 
+export type ConvertAttributeValuesOption =
+  | boolean
+  | readonly string[]
+  | ((props: { attribute: string; value: string | boolean; node: HTMLElement }) => boolean);
+
 export interface HTMLParseResult {
   html: ComponentDefinitionDefined | ComponentDefinitionDefined[];
   css?: CssRuleJSON[];
@@ -83,6 +88,17 @@ export interface HTMLParserOptions extends OptionAsDocument {
    * @default false
    */
   convertDataGjsAttributesHyphens?: boolean;
+
+  /**
+   * Convert regular HTML attribute values using the same parser used by `data-gjs-*` attributes.
+   *
+   * - `true`: converts all regular attributes.
+   * - `string[]`: converts only the listed attributes, matched by exact attribute name.
+   * - `Function`: converts attributes when the function returns `true`.
+   *
+   * @default false
+   */
+  convertAttributeValues?: ConvertAttributeValuesOption;
 }
 
 export interface ParserConfig {
@@ -133,6 +149,7 @@ const config: () => ParserConfig = () => ({
     allowUnsafeAttrValue: false,
     keepEmptyTextNodes: false,
     convertDataGjsAttributesHyphens: false,
+    convertAttributeValues: false,
   },
 });
 
diff --git a/packages/core/src/parser/index.ts b/packages/core/src/parser/index.ts
index 5093fb410..aff795fda 100644
--- a/packages/core/src/parser/index.ts
+++ b/packages/core/src/parser/index.ts
@@ -63,6 +63,7 @@ export default class ParserModule extends Module<ParserConfig & { name?: string
    * @param  {Boolean|Function} [options.detectDocument] Indicate if or how to detect if the HTML string should be treated as document
    * @param  {Function} [options.preParser] How to pre-process the HTML string before parsing
    * @param  {Boolean} [options.convertDataGjsAttributesHyphens=false] Convert `data-gjs-*` attributes from hyphenated to camelCase (eg. `data-gjs-my-component` to `data-gjs-myComponent`)
+   * @param  {Boolean|Array<String>|Function} [options.convertAttributeValues=false] Convert regular HTML attribute values using the same parser used by `data-gjs-*` attributes
    * @returns {Object} Object containing the result `{ html: ..., css: ... }`
    * @example
    * const resHtml = Parser.parseHtml(`<table><div>Hi</div></table>`, {
diff --git a/packages/core/src/parser/model/ParserHtml.ts b/packages/core/src/parser/model/ParserHtml.ts
index da0cf3edc..bec85aca2 100644
--- a/packages/core/src/parser/model/ParserHtml.ts
+++ b/packages/core/src/parser/model/ParserHtml.ts
@@ -16,8 +16,11 @@ const ParserHtml = (em?: EditorModel, config: ParserConfig & { returnArray?: boo
 
     modelAttrStart,
 
-    getPropAttribute(attrName: string, attrValue?: string) {
-      const name = attrName.replace(this.modelAttrStart, '');
+    parseAttributeValue(attrValue?: string | boolean) {
+      if (typeof attrValue !== 'string') {
+        return attrValue;
+      }
+
       const valueLen = attrValue?.length || 0;
       const firstChar = attrValue?.substring(0, 1);
       const lastChar = attrValue?.substring(valueLen - 1);
@@ -31,12 +34,38 @@ const ParserHtml = (em?: EditorModel, config: ParserConfig & { returnArray?: boo
           (firstChar == '{' && lastChar == '}') || (firstChar == '[' && lastChar == ']') ? JSON.parse(value) : value;
       } catch (e) {}
 
+      return value;
+    },
+
+    getPropAttribute(attrName: string, attrValue?: string) {
+      const name = attrName.replace(this.modelAttrStart, '');
+      const value = this.parseAttributeValue(attrValue);
+
       return {
         name,
         value,
       };
     },
 
+    shouldConvertAttributeValue(
+      attribute: string,
+      value: string | boolean,
+      node: HTMLElement,
+      convertAttributeValues: HTMLParserOptions['convertAttributeValues'],
+    ) {
+      if (!convertAttributeValues) {
+        return false;
+      } else if (convertAttributeValues === true) {
+        return true;
+      } else if (isArray(convertAttributeValues)) {
+        return convertAttributeValues.includes(attribute);
+      } else if (isFunction(convertAttributeValues)) {
+        return !!convertAttributeValues({ attribute, value, node });
+      }
+
+      return false;
+    },
+
     /**
      * Extract component props from an attribute object
      * @param {Object} attr
@@ -126,18 +155,23 @@ const ParserHtml = (em?: EditorModel, config: ParserConfig & { returnArray?: boo
       return result;
     },
 
-    parseNodeAttr(node: HTMLElement, modelResult?: ComponentDefinitionDefined) {
+    parseNodeAttr(
+      node: HTMLElement,
+      modelResult?: ComponentDefinitionDefined,
+      opts: HTMLParserOptions = config.optionsHtml || {},
+    ) {
       const model = modelResult || {};
       const attrs = node.attributes || [];
       const attrsLen = attrs.length;
-      const convertHyphens = !!config?.optionsHtml?.convertDataGjsAttributesHyphens;
+      const convertHyphens = !!opts.convertDataGjsAttributesHyphens;
+      const { convertAttributeValues } = opts;
       const defaults =
         (convertHyphens && !!model.type && result(em?.Components.getType(model.type)?.model.prototype, 'defaults')) ||
         {};
 
       for (let i = 0; i < attrsLen; i++) {
         let nodeName = attrs[i].nodeName;
-        let nodeValue: string | boolean = attrs[i].nodeValue!;
+        let nodeValue: any = attrs[i].nodeValue!;
 
         if (nodeName == 'style') {
           model.style = this.parseStyle(nodeValue);
@@ -160,6 +194,10 @@ const ParserHtml = (em?: EditorModel, config: ParserConfig & { returnArray?: boo
             nodeValue = true;
           }
 
+          if (this.shouldConvertAttributeValue(nodeName, nodeValue, node, convertAttributeValues)) {
+            nodeValue = this.parseAttributeValue(nodeValue);
+          }
+
           if (!model.attributes) {
             model.attributes = {};
           }
@@ -212,7 +250,7 @@ const ParserHtml = (em?: EditorModel, config: ParserConfig & { returnArray?: boo
         model.tagName = tag && ns === 'http://www.w3.org/1999/xhtml' ? tag.toLowerCase() : tag;
       }
 
-      model = this.parseNodeAttr(node, model);
+      model = this.parseNodeAttr(node, model, opts);
 
       // Check for custom void elements (valid in XML)
       if (!nodesLen && `${node.outerHTML}`.slice(-2) === '/>') {
@@ -384,7 +422,7 @@ const ParserHtml = (em?: EditorModel, config: ParserConfig & { returnArray?: boo
 
       if (asDocument) {
         res.head = this.parseNode(docEl.head, cf);
-        res.root = this.parseNodeAttr(root);
+        res.root = this.parseNodeAttr(root, undefined, cf);
         resHtml = this.parseNode(docEl.body, cf);
       } else {
         const result = this.parseNodes(root, cf);
diff --git a/packages/core/test/specs/parser/model/ParserHtml.ts b/packages/core/test/specs/parser/model/ParserHtml.ts
index f3920543b..95785fa41 100644
--- a/packages/core/test/specs/parser/model/ParserHtml.ts
+++ b/packages/core/test/specs/parser/model/ParserHtml.ts
@@ -823,6 +823,84 @@ describe('ParserHtml', () => {
     });
   });
 
+  describe('with convertAttributeValues', () => {
+    test('keeps regular attribute values as strings by default', () => {
+      const str = `<div data-bool="true" data-list="[1,2,3]" data-obj='{"key":"value"}' data-gjs-test='{"key":"value"}'></div>`;
+      const result = [
+        {
+          tagName: 'div',
+          test: { key: 'value' },
+          attributes: {
+            'data-bool': 'true',
+            'data-list': '[1,2,3]',
+            'data-obj': '{"key":"value"}',
+          },
+        },
+      ];
+      expect(obj.parse(str).html).toEqual(result);
+    });
+
+    test('converts all regular attribute values when true', () => {
+      const str = `<div data-bool="true" data-false="false" data-list="[1,2,3]" data-obj='{"key":"value"}'></div>`;
+      const result = [
+        {
+          tagName: 'div',
+          attributes: {
+            'data-bool': true,
+            'data-false': false,
+            'data-list': [1, 2, 3],
+            'data-obj': { key: 'value' },
+          },
+        },
+      ];
+      expect(obj.parse(str, null, { convertAttributeValues: true }).html).toEqual(result);
+    });
+
+    test('converts only exact attribute names when an array is provided', () => {
+      const str = `<img src='["image.png"]' srcset='["image@2x.png"]' data-test="false"/>`;
+      const result = [
+        {
+          tagName: 'img',
+          type: 'image',
+          attributes: {
+            src: ['image.png'],
+            srcset: '["image@2x.png"]',
+            'data-test': 'false',
+          },
+        },
+      ];
+      expect(obj.parse(str, null, { convertAttributeValues: ['src'] }).html).toEqual(result);
+    });
+
+    test('converts attributes with a dynamic resolver function', () => {
+      const str = `<img src="[1,2,3]" alt="[1,2,3]"/><a href="[1,2,3]"></a>`;
+      const result = [
+        {
+          tagName: 'img',
+          type: 'image',
+          attributes: {
+            src: [1, 2, 3],
+            alt: '[1,2,3]',
+          },
+        },
+        {
+          tagName: 'a',
+          type: 'link',
+          attributes: {
+            href: '[1,2,3]',
+          },
+        },
+      ];
+
+      expect(
+        obj.parse(str, null, {
+          convertAttributeValues: ({ attribute, value, node }) =>
+            attribute === 'src' && value === '[1,2,3]' && node.tagName.toLowerCase() === 'img',
+        }).html,
+      ).toEqual(result);
+    });
+  });
+
   describe('with convertDataGjsAttributesHyphens OFF (default)', () => {
     beforeEach(() => {
       em = new Editor({});