diff --git a/docs/.vuepress/public/default-link-comp.jpg b/docs/.vuepress/public/default-link-comp.jpg
new file mode 100644
index 000000000..9ee2391ba
Binary files /dev/null and b/docs/.vuepress/public/default-link-comp.jpg differ
diff --git a/docs/modules/Traits.md b/docs/modules/Traits.md
index 9eec35942..3b4dc69fe 100644
--- a/docs/modules/Traits.md
+++ b/docs/modules/Traits.md
@@ -264,6 +264,30 @@ component.removeTrait('type');
 
 ## Define new Trait type
 
+Generally, for most of the cases default types are enough, but sometimes you might need something more.
+In that case you can define a totally new type of trait and bind any kind of element to it.
+
+Let's update the default `link` Component with a new kind of trat. This is the default situation of traits for a simple link.
+
+<img :src="$withBase('/default-link-comp.jpg')">
+
+Let's just replace all of its traits with a new one, `href-next`, which will allow the user to select the type of href (eg. 'url', 'email', etc.)
+
+```js
+editor.DomComponents.addType('link', {
+  model: {
+    defaults: {
+      traits: [
+        {
+          type: 'href-next',
+          label: 'New href',
+        },
+      ]
+    }
+  }
+});
+```
+
 If built-in types are not enough (eg. something with more complex UI) you can define a new one.
 Let's see this simple `textarea` element which updates contents of the component.
 
diff --git a/src/domain_abstract/view/DomainViews.js b/src/domain_abstract/view/DomainViews.js
index ffcd14087..2db8142bd 100644
--- a/src/domain_abstract/view/DomainViews.js
+++ b/src/domain_abstract/view/DomainViews.js
@@ -22,6 +22,13 @@ export default Backbone.View.extend({
     this.add(model);
   },
 
+  itemViewNotFound(type) {
+    const { config, ns } = this;
+    const { em } = config;
+    const warn = `${ns ? `[${ns}]: ` : ''}'${type}' type not found`;
+    em && em.logWarning(warn);
+  },
+
   /**
    * Render new model inside the view
    * @param {Model} model
@@ -29,14 +36,16 @@ export default Backbone.View.extend({
    * @private
    * */
   add(model, fragment) {
-    const { config, reuseView } = this;
+    const { config, reuseView, itemsView = {} } = this;
     var frag = fragment || null;
     var itemView = this.itemView;
     var typeField = model.get(this.itemType);
     let view;
 
-    if (this.itemsView && this.itemsView[typeField]) {
-      itemView = this.itemsView[typeField];
+    if (itemsView[typeField]) {
+      itemView = itemsView[typeField];
+    } else if (typeField && !itemsView[typeField]) {
+      this.itemViewNotFound(typeField);
     }
 
     if (model.view && reuseView) {
diff --git a/src/trait_manager/view/TraitsView.js b/src/trait_manager/view/TraitsView.js
index 238708556..001e22437 100644
--- a/src/trait_manager/view/TraitsView.js
+++ b/src/trait_manager/view/TraitsView.js
@@ -7,6 +7,7 @@ import TraitColorView from './TraitColorView';
 import TraitButtonView from './TraitButtonView';
 
 export default DomainViews.extend({
+  ns: 'Traits',
   itemView: TraitView,
   reuseView: 1,