diff --git a/src/block_manager/view/BlockView.js b/src/block_manager/view/BlockView.js
index 5a332f566..4adee76f7 100644
--- a/src/block_manager/view/BlockView.js
+++ b/src/block_manager/view/BlockView.js
@@ -128,7 +128,7 @@ export default Backbone.View.extend({
       ${media ? `<div class="${className}__media">${media}</div>` : ''}
       <div class="${className}-label">${label}</div>
     `;
-    el.title = el.textContent.trim();
+    el.title = attr.title || el.textContent.trim();
     el.setAttribute('draggable', hasDnd(em) && !disable ? true : false);
     const result = render && render({ el, model, className, prefix: ppfx });
     if (result) el.innerHTML = result;