diff --git a/application/src/main/data/json/edge/rule_chains/edge_root_rule_chain.json b/application/src/main/data/json/edge/rule_chains/edge_root_rule_chain.json
index ec1341cc71..de71ced3a5 100644
--- a/application/src/main/data/json/edge/rule_chains/edge_root_rule_chain.json
+++ b/application/src/main/data/json/edge/rule_chains/edge_root_rule_chain.json
@@ -49,8 +49,11 @@
         "name": "Save Client Attributes",
         "debugMode": false,
         "configuration": {
+          "version": 1,
           "scope": "CLIENT_SCOPE",
-          "notifyDevice": "false"
+          "notifyDevice": "false",
+          "sendAttributesUpdatedNotification": "false",
+          "updateAttributesOnlyOnValueChange": "true"
         },
         "externalId": null
       },
diff --git a/application/src/main/data/json/tenant/device_profile/rule_chain_template.json b/application/src/main/data/json/tenant/device_profile/rule_chain_template.json
index 4776ef2aae..7d1deb7e41 100644
--- a/application/src/main/data/json/tenant/device_profile/rule_chain_template.json
+++ b/application/src/main/data/json/tenant/device_profile/rule_chain_template.json
@@ -33,7 +33,11 @@
         "name": "Save Client Attributes",
         "debugMode": false,
         "configuration": {
-          "scope": "CLIENT_SCOPE"
+          "version": 1,
+          "scope": "CLIENT_SCOPE",
+          "notifyDevice": "false",
+          "sendAttributesUpdatedNotification": "false",
+          "updateAttributesOnlyOnValueChange": "true"
         }
       },
       {
diff --git a/application/src/main/data/json/tenant/rule_chains/root_rule_chain.json b/application/src/main/data/json/tenant/rule_chains/root_rule_chain.json
index 88ef27e2f8..57c3a86dfb 100644
--- a/application/src/main/data/json/tenant/rule_chains/root_rule_chain.json
+++ b/application/src/main/data/json/tenant/rule_chains/root_rule_chain.json
@@ -32,8 +32,11 @@
         "name": "Save Client Attributes",
         "debugMode": false,
         "configuration": {
+          "version": 1,
           "scope": "CLIENT_SCOPE",
-          "notifyDevice": "false"
+          "notifyDevice": "false",
+          "sendAttributesUpdatedNotification": "false",
+          "updateAttributesOnlyOnValueChange": "true"
         }
       },
       {
diff --git a/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/telemetry/TbMsgAttributesNode.java b/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/telemetry/TbMsgAttributesNode.java
index ef49558631..0ae2a89abf 100644
--- a/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/telemetry/TbMsgAttributesNode.java
+++ b/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/telemetry/TbMsgAttributesNode.java
@@ -15,22 +15,33 @@
  */
 package org.thingsboard.rule.engine.telemetry;
 
+import com.fasterxml.jackson.databind.JsonNode;
+import com.fasterxml.jackson.databind.node.ObjectNode;
+import com.google.common.util.concurrent.ListenableFuture;
+import com.google.common.util.concurrent.MoreExecutors;
 import com.google.gson.JsonParser;
 import lombok.extern.slf4j.Slf4j;
+import org.thingsboard.common.util.DonAsynchron;
 import org.thingsboard.rule.engine.api.RuleNode;
 import org.thingsboard.rule.engine.api.TbContext;
-import org.thingsboard.rule.engine.api.TbNode;
 import org.thingsboard.rule.engine.api.TbNodeConfiguration;
 import org.thingsboard.rule.engine.api.TbNodeException;
+import org.thingsboard.rule.engine.api.TbVersionedNode;
 import org.thingsboard.rule.engine.api.util.TbNodeUtils;
 import org.thingsboard.server.common.data.StringUtils;
 import org.thingsboard.server.common.data.kv.AttributeKvEntry;
+import org.thingsboard.server.common.data.kv.KvEntry;
 import org.thingsboard.server.common.data.plugin.ComponentType;
+import org.thingsboard.server.common.data.util.TbPair;
 import org.thingsboard.server.common.msg.TbMsg;
 import org.thingsboard.server.common.transport.adaptor.JsonConverter;
 
 import java.util.ArrayList;
 import java.util.List;
+import java.util.Map;
+import java.util.Objects;
+import java.util.function.Function;
+import java.util.stream.Collectors;
 
 import static org.thingsboard.server.common.data.DataConstants.CLIENT_SCOPE;
 import static org.thingsboard.server.common.data.DataConstants.NOTIFY_DEVICE_METADATA_KEY;
@@ -42,17 +53,20 @@ import static org.thingsboard.server.common.data.msg.TbMsgType.POST_ATTRIBUTES_R
         type = ComponentType.ACTION,
         name = "save attributes",
         configClazz = TbMsgAttributesNodeConfiguration.class,
+        version = 1,
         nodeDescription = "Saves attributes data",
         nodeDetails = "Saves entity attributes based on configurable scope parameter. Expects messages with 'POST_ATTRIBUTES_REQUEST' message type. " +
                       "If upsert(update/insert) operation is completed successfully rule node will send the incoming message via <b>Success</b> chain, otherwise, <b>Failure</b> chain is used. " +
                       "Additionally if checkbox <b>Send attributes updated notification</b> is set to true, rule node will put the \"Attributes Updated\" " +
-                      "event for <b>SHARED_SCOPE</b> and <b>SERVER_SCOPE</b> attributes updates to the corresponding rule engine queue.",
+                      "event for <b>SHARED_SCOPE</b> and <b>SERVER_SCOPE</b> attributes updates to the corresponding rule engine queue." +
+                      "Performance checkbox 'Save attributes only if the value changes' will skip attributes overwrites for values with no changes (avoid concurrent writes because this check is not transactional; will not update 'Last updated time' for skipped attributes).",
         uiResources = {"static/rulenode/rulenode-core-config.js"},
         configDirective = "tbActionNodeAttributesConfig",
         icon = "file_upload"
 )
-public class TbMsgAttributesNode implements TbNode {
+public class TbMsgAttributesNode implements TbVersionedNode {
 
+    static final String UPDATE_ATTRIBUTES_ONLY_ON_VALUE_CHANGE_KEY = "updateAttributesOnlyOnValueChange";
     private TbMsgAttributesNodeConfiguration config;
 
     @Override
@@ -70,13 +84,36 @@ public class TbMsgAttributesNode implements TbNode {
             return;
         }
         String src = msg.getData();
-        List<AttributeKvEntry> attributes = new ArrayList<>(JsonConverter.convertToAttributes(JsonParser.parseString(src)));
-        if (attributes.isEmpty()) {
+        List<AttributeKvEntry> newAttributes = new ArrayList<>(JsonConverter.convertToAttributes(JsonParser.parseString(src)));
+        if (newAttributes.isEmpty()) {
             ctx.tellSuccess(msg);
             return;
         }
         String scope = getScope(msg.getMetaData().getValue(SCOPE));
         boolean sendAttributesUpdateNotification = checkSendNotification(scope);
+
+        if (!config.isUpdateAttributesOnlyOnValueChange()) {
+            saveAttr(newAttributes, ctx, msg, scope, sendAttributesUpdateNotification);
+            return;
+        }
+
+        List<String> keys = newAttributes.stream().map(KvEntry::getKey).collect(Collectors.toList());
+        ListenableFuture<List<AttributeKvEntry>> findFuture = ctx.getAttributesService().find(ctx.getTenantId(), msg.getOriginator(), scope, keys);
+
+        DonAsynchron.withCallback(findFuture,
+                currentAttributes -> {
+                    List<AttributeKvEntry> attributesChanged = filterChangedAttr(currentAttributes, newAttributes);
+                    saveAttr(attributesChanged, ctx, msg, scope, sendAttributesUpdateNotification);
+                },
+                throwable -> ctx.tellFailure(msg, throwable),
+                MoreExecutors.directExecutor());
+    }
+
+    void saveAttr(List<AttributeKvEntry> attributes, TbContext ctx, TbMsg msg, String scope, boolean sendAttributesUpdateNotification) {
+        if (attributes.isEmpty()) {
+            ctx.tellSuccess(msg);
+            return;
+        }
         ctx.getTelemetryService().saveAndNotify(
                 ctx.getTenantId(),
                 msg.getOriginator(),
@@ -89,6 +126,24 @@ public class TbMsgAttributesNode implements TbNode {
         );
     }
 
+    List<AttributeKvEntry> filterChangedAttr(List<AttributeKvEntry> currentAttributes, List<AttributeKvEntry> newAttributes) {
+        if (currentAttributes == null || currentAttributes.isEmpty()) {
+            return newAttributes;
+        }
+
+        Map<String, AttributeKvEntry> currentAttrMap = currentAttributes.stream()
+                .collect(Collectors.toMap(AttributeKvEntry::getKey, Function.identity(), (existing, replacement) -> existing));
+
+        return newAttributes.stream()
+                .filter(item -> {
+                    AttributeKvEntry cacheAttr = currentAttrMap.get(item.getKey());
+                    return cacheAttr == null
+                            || !Objects.equals(item.getValue(), cacheAttr.getValue()) //JSON and String can be equals by value, but different by type
+                            || !Objects.equals(item.getDataType(), cacheAttr.getDataType());
+                })
+                .collect(Collectors.toList());
+    }
+
     private boolean checkSendNotification(String scope) {
         return config.isSendAttributesUpdatedNotification() && !CLIENT_SCOPE.equals(scope);
     }
@@ -104,4 +159,20 @@ public class TbMsgAttributesNode implements TbNode {
         return config.getScope();
     }
 
+    @Override
+    public TbPair<Boolean, JsonNode> upgrade(int fromVersion, JsonNode oldConfiguration) throws TbNodeException {
+        boolean hasChanges = false;
+        switch (fromVersion) {
+            case 0:
+                if (!oldConfiguration.has(UPDATE_ATTRIBUTES_ONLY_ON_VALUE_CHANGE_KEY)) {
+                    hasChanges = true;
+                    ((ObjectNode) oldConfiguration).put(UPDATE_ATTRIBUTES_ONLY_ON_VALUE_CHANGE_KEY, false);
+                }
+                break;
+            default:
+                break;
+        }
+        return new TbPair<>(hasChanges, oldConfiguration);
+    }
+
 }
diff --git a/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/telemetry/TbMsgAttributesNodeConfiguration.java b/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/telemetry/TbMsgAttributesNodeConfiguration.java
index dd6140c4b5..1dd98feb16 100644
--- a/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/telemetry/TbMsgAttributesNodeConfiguration.java
+++ b/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/telemetry/TbMsgAttributesNodeConfiguration.java
@@ -26,6 +26,7 @@ public class TbMsgAttributesNodeConfiguration implements NodeConfiguration<TbMsg
 
     private Boolean notifyDevice;
     private boolean sendAttributesUpdatedNotification;
+    private boolean updateAttributesOnlyOnValueChange;
 
     @Override
     public TbMsgAttributesNodeConfiguration defaultConfiguration() {
@@ -33,6 +34,8 @@ public class TbMsgAttributesNodeConfiguration implements NodeConfiguration<TbMsg
         configuration.setScope(DataConstants.SERVER_SCOPE);
         configuration.setNotifyDevice(false);
         configuration.setSendAttributesUpdatedNotification(false);
+        //Since version 1. For an existing rule nodes for version 0. See the TbVersionedNode implementation
+        configuration.setUpdateAttributesOnlyOnValueChange(true);
         return configuration;
     }
 }
diff --git a/rule-engine/rule-engine-components/src/test/java/org/thingsboard/rule/engine/telemetry/TbMsgAttributesNodeConfigurationTest.java b/rule-engine/rule-engine-components/src/test/java/org/thingsboard/rule/engine/telemetry/TbMsgAttributesNodeConfigurationTest.java
new file mode 100644
index 0000000000..2bc2c0ba0e
--- /dev/null
+++ b/rule-engine/rule-engine-components/src/test/java/org/thingsboard/rule/engine/telemetry/TbMsgAttributesNodeConfigurationTest.java
@@ -0,0 +1,29 @@
+/**
+ * Copyright © 2016-2023 The Thingsboard Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+package org.thingsboard.rule.engine.telemetry;
+
+import org.junit.jupiter.api.Test;
+
+import static org.assertj.core.api.Assertions.assertThat;
+
+class TbMsgAttributesNodeConfigurationTest {
+
+    @Test
+    void testDefaultConfig_givenupdateAttributesOnlyOnValueChange_thenTrue_sinceVersion1() {
+        assertThat(new TbMsgAttributesNodeConfiguration().defaultConfiguration().isUpdateAttributesOnlyOnValueChange()).isTrue();
+    }
+
+}
diff --git a/rule-engine/rule-engine-components/src/test/java/org/thingsboard/rule/engine/telemetry/TbMsgAttributesNodeTest.java b/rule-engine/rule-engine-components/src/test/java/org/thingsboard/rule/engine/telemetry/TbMsgAttributesNodeTest.java
new file mode 100644
index 0000000000..818c1bb97f
--- /dev/null
+++ b/rule-engine/rule-engine-components/src/test/java/org/thingsboard/rule/engine/telemetry/TbMsgAttributesNodeTest.java
@@ -0,0 +1,143 @@
+/**
+ * Copyright © 2016-2023 The Thingsboard Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+package org.thingsboard.rule.engine.telemetry;
+
+import com.fasterxml.jackson.databind.JsonNode;
+import com.fasterxml.jackson.databind.node.ObjectNode;
+import lombok.extern.slf4j.Slf4j;
+import org.junit.jupiter.api.Test;
+import org.thingsboard.common.util.JacksonUtil;
+import org.thingsboard.rule.engine.api.TbNodeException;
+import org.thingsboard.server.common.data.kv.AttributeKvEntry;
+import org.thingsboard.server.common.data.kv.BaseAttributeKvEntry;
+import org.thingsboard.server.common.data.kv.BooleanDataEntry;
+import org.thingsboard.server.common.data.kv.DoubleDataEntry;
+import org.thingsboard.server.common.data.kv.JsonDataEntry;
+import org.thingsboard.server.common.data.kv.LongDataEntry;
+import org.thingsboard.server.common.data.kv.StringDataEntry;
+import org.thingsboard.server.common.data.util.TbPair;
+
+import java.util.ArrayList;
+import java.util.Collections;
+import java.util.List;
+
+import static org.assertj.core.api.Assertions.assertThat;
+import static org.mockito.ArgumentMatchers.any;
+import static org.mockito.ArgumentMatchers.anyInt;
+import static org.mockito.BDDMockito.willCallRealMethod;
+import static org.mockito.Mockito.mock;
+import static org.mockito.Mockito.spy;
+
+@Slf4j
+class TbMsgAttributesNodeTest {
+
+    final String updateAttributesOnlyOnValueChangeKey = "updateAttributesOnlyOnValueChange";
+
+    @Test
+    void testFilterChangedAttr_whenCurrentAttributesEmpty_thenReturnNewAttributes() {
+        TbMsgAttributesNode node = spy(TbMsgAttributesNode.class);
+        List<AttributeKvEntry> newAttributes = new ArrayList<>();
+
+        List<AttributeKvEntry> filtered = node.filterChangedAttr(Collections.emptyList(), newAttributes);
+        assertThat(filtered).isSameAs(newAttributes);
+    }
+
+    @Test
+    void testFilterChangedAttr_whenCurrentAttributesContainsInAnyOrderNewAttributes_thenReturnEmptyList() {
+        TbMsgAttributesNode node = spy(TbMsgAttributesNode.class);
+        List<AttributeKvEntry> currentAttributes = List.of(
+                new BaseAttributeKvEntry(1694000000L, new StringDataEntry("address", "Peremohy ave 1")),
+                new BaseAttributeKvEntry(1694000000L, new BooleanDataEntry("valid", true)),
+                new BaseAttributeKvEntry(1694000000L, new LongDataEntry("counter", 100L)),
+                new BaseAttributeKvEntry(1694000000L, new DoubleDataEntry("temp", -18.35)),
+                new BaseAttributeKvEntry(1694000000L, new JsonDataEntry("json", "{\"warning\":\"out of paper\"}"))
+        );
+        List<AttributeKvEntry> newAttributes = new ArrayList<>(currentAttributes);
+        newAttributes.add(newAttributes.get(0));
+        newAttributes.remove(0);
+        assertThat(newAttributes).hasSize(currentAttributes.size());
+        assertThat(currentAttributes).isNotEmpty();
+        assertThat(newAttributes).containsExactlyInAnyOrderElementsOf(currentAttributes);
+
+        List<AttributeKvEntry> filtered = node.filterChangedAttr(currentAttributes, newAttributes);
+        assertThat(filtered).isEmpty(); //no changes
+    }
+
+    @Test
+    void testFilterChangedAttr_whenCurrentAttributesContainsInAnyOrderNewAttributes_thenReturnExpectedList() {
+        TbMsgAttributesNode node = spy(TbMsgAttributesNode.class);
+        List<AttributeKvEntry> currentAttributes = List.of(
+                new BaseAttributeKvEntry(1694000000L, new StringDataEntry("address", "Peremohy ave 1")),
+                new BaseAttributeKvEntry(1694000000L, new BooleanDataEntry("valid", true)),
+                new BaseAttributeKvEntry(1694000000L, new LongDataEntry("counter", 100L)),
+                new BaseAttributeKvEntry(1694000000L, new DoubleDataEntry("temp", -18.35)),
+                new BaseAttributeKvEntry(1694000000L, new JsonDataEntry("json", "{\"warning\":\"out of paper\"}"))
+        );
+        List<AttributeKvEntry> newAttributes = List.of(
+                new BaseAttributeKvEntry(1694000999L, new JsonDataEntry("json", "{\"status\":\"OK\"}")), // value changed, reordered
+                new BaseAttributeKvEntry(1694000999L, new StringDataEntry("valid", "true")), //type changed
+                new BaseAttributeKvEntry(1694000999L, new LongDataEntry("counter", 101L)), //value changed
+                new BaseAttributeKvEntry(1694000999L, new DoubleDataEntry("temp", -18.35)),
+                new BaseAttributeKvEntry(1694000999L, new StringDataEntry("address", "Peremohy ave 1")) // reordered
+        );
+        List<AttributeKvEntry> expected = List.of(
+                new BaseAttributeKvEntry(1694000999L, new StringDataEntry("valid", "true")),
+                new BaseAttributeKvEntry(1694000999L, new LongDataEntry("counter", 101L)),
+                new BaseAttributeKvEntry(1694000999L, new JsonDataEntry("json", "{\"status\":\"OK\"}"))
+        );
+
+        List<AttributeKvEntry> filtered = node.filterChangedAttr(currentAttributes, newAttributes);
+        assertThat(filtered).containsExactlyInAnyOrderElementsOf(expected);
+    }
+
+    @Test
+    void testUpgrade_fromVersion0() throws TbNodeException {
+
+        TbMsgAttributesNode node = mock(TbMsgAttributesNode.class);
+        willCallRealMethod().given(node).upgrade(anyInt(), any());
+
+        ObjectNode jsonNode = (ObjectNode) JacksonUtil.valueToTree(new TbMsgAttributesNodeConfiguration().defaultConfiguration());
+        jsonNode.remove(updateAttributesOnlyOnValueChangeKey);
+        assertThat(jsonNode.has(updateAttributesOnlyOnValueChangeKey)).as("pre condition has no " + updateAttributesOnlyOnValueChangeKey).isFalse();
+
+        TbPair<Boolean, JsonNode> upgradeResult = node.upgrade(0, jsonNode);
+
+        ObjectNode resultNode = (ObjectNode) upgradeResult.getSecond();
+        assertThat(upgradeResult.getFirst()).as("upgrade result has changes").isTrue();
+        assertThat(resultNode.has(updateAttributesOnlyOnValueChangeKey)).as("upgrade result has key " + updateAttributesOnlyOnValueChangeKey).isTrue();
+        assertThat(resultNode.get(updateAttributesOnlyOnValueChangeKey).asBoolean()).as("upgrade result value [false] for key " + updateAttributesOnlyOnValueChangeKey).isFalse();
+    }
+
+    @Test
+    void testUpgrade_fromVersion0_alreadyHasupdateAttributesOnlyOnValueChange() throws TbNodeException {
+        TbMsgAttributesNode node = mock(TbMsgAttributesNode.class);
+        willCallRealMethod().given(node).upgrade(anyInt(), any());
+
+        ObjectNode jsonNode = (ObjectNode) JacksonUtil.valueToTree(new TbMsgAttributesNodeConfiguration().defaultConfiguration());
+        jsonNode.remove(updateAttributesOnlyOnValueChangeKey);
+        jsonNode.put(updateAttributesOnlyOnValueChangeKey, true);
+        assertThat(jsonNode.has(updateAttributesOnlyOnValueChangeKey)).as("pre condition has no " + updateAttributesOnlyOnValueChangeKey).isTrue();
+        assertThat(jsonNode.get(updateAttributesOnlyOnValueChangeKey).asBoolean()).as("pre condition has [true] for key " + updateAttributesOnlyOnValueChangeKey).isTrue();
+
+        TbPair<Boolean, JsonNode> upgradeResult = node.upgrade(0, jsonNode);
+
+        ObjectNode resultNode = (ObjectNode) upgradeResult.getSecond();
+        assertThat(upgradeResult.getFirst()).as("upgrade result has changes").isFalse();
+        assertThat(resultNode.has(updateAttributesOnlyOnValueChangeKey)).as("upgrade result has key " + updateAttributesOnlyOnValueChangeKey).isTrue();
+        assertThat(resultNode.get(updateAttributesOnlyOnValueChangeKey).asBoolean()).as("upgrade result value [true] for key " + updateAttributesOnlyOnValueChangeKey).isTrue();
+    }
+
+}