diff --git a/application/src/main/java/org/thingsboard/server/service/notification/DefaultNotificationCenter.java b/application/src/main/java/org/thingsboard/server/service/notification/DefaultNotificationCenter.java
index b4ba871edf..ef4fd02e8b 100644
--- a/application/src/main/java/org/thingsboard/server/service/notification/DefaultNotificationCenter.java
+++ b/application/src/main/java/org/thingsboard/server/service/notification/DefaultNotificationCenter.java
@@ -15,6 +15,7 @@
  */
 package org.thingsboard.server.service.notification;
 
+import com.google.common.util.concurrent.FutureCallback;
 import lombok.RequiredArgsConstructor;
 import lombok.extern.slf4j.Slf4j;
 import org.springframework.beans.factory.annotation.Autowired;
@@ -79,7 +80,6 @@ import java.util.List;
 import java.util.Map;
 import java.util.Set;
 import java.util.UUID;
-import java.util.function.Consumer;
 import java.util.stream.Collectors;
 
 @Service
@@ -101,7 +101,7 @@ public class DefaultNotificationCenter extends AbstractSubscriptionService imple
     private Map<NotificationDeliveryMethod, NotificationChannel> channels;
 
     @Override
-    public NotificationRequest processNotificationRequest(TenantId tenantId, NotificationRequest request, Consumer<NotificationRequestStats> callback) {
+    public NotificationRequest processNotificationRequest(TenantId tenantId, NotificationRequest request, FutureCallback<NotificationRequestStats> callback) {
         if (request.getRuleId() == null) {
             if (!rateLimitService.checkRateLimit(LimitedApi.NOTIFICATION_REQUESTS, tenantId)) {
                 throw new TbRateLimitsException(EntityType.TENANT);
@@ -200,7 +200,7 @@ public class DefaultNotificationCenter extends AbstractSubscriptionService imple
         }
     }
 
-    private void processNotificationRequestAsync(NotificationProcessingContext ctx, List<NotificationTarget> targets, Consumer<NotificationRequestStats> callback) {
+    private void processNotificationRequestAsync(NotificationProcessingContext ctx, List<NotificationTarget> targets, FutureCallback<NotificationRequestStats> callback) {
         notificationExecutor.submit(() -> {
             NotificationRequestId requestId = ctx.getRequest().getId();
             for (NotificationTarget target : targets) {
@@ -208,33 +208,39 @@ public class DefaultNotificationCenter extends AbstractSubscriptionService imple
                     processForTarget(target, ctx);
                 } catch (Exception e) {
                     log.error("[{}] Failed to process notification request for target {}", requestId, target.getId(), e);
+                    ctx.getStats().setError(e.getMessage());
+                    updateRequestStats(ctx, requestId, ctx.getStats());
+
+                    if (callback != null) {
+                        callback.onFailure(e);
+                    }
+                    return;
                 }
             }
             log.debug("[{}] Notification request processing is finished", requestId);
 
             NotificationRequestStats stats = ctx.getStats();
-            try {
-                notificationRequestService.updateNotificationRequest(ctx.getTenantId(), requestId, NotificationRequestStatus.SENT, stats);
-            } catch (Exception e) {
-                log.error("[{}] Failed to update stats for notification request", requestId, e);
-            }
-
+            updateRequestStats(ctx, requestId, stats);
             if (callback != null) {
-                try {
-                    callback.accept(stats);
-                } catch (Exception e) {
-                    log.error("Failed to process callback for notification request {}", requestId, e);
-                }
+                callback.onSuccess(stats);
             }
         });
     }
 
+    private void updateRequestStats(NotificationProcessingContext ctx, NotificationRequestId requestId, NotificationRequestStats stats) {
+        try {
+            notificationRequestService.updateNotificationRequest(ctx.getTenantId(), requestId, NotificationRequestStatus.SENT, stats);
+        } catch (Exception e) {
+            log.error("[{}] Failed to update stats for notification request", requestId, e);
+        }
+    }
+
     private void processForTarget(NotificationTarget target, NotificationProcessingContext ctx) {
         Iterable<? extends NotificationRecipient> recipients;
         switch (target.getConfiguration().getType()) {
             case PLATFORM_USERS: {
                 PlatformUsersNotificationTargetConfig targetConfig = (PlatformUsersNotificationTargetConfig) target.getConfiguration();
-                if (targetConfig.getUsersFilter().getType().isForRules()) {
+                if (targetConfig.getUsersFilter().getType().isForRules() && ctx.getRequest().getInfo() instanceof RuleOriginatedNotificationInfo) {
                     recipients = new PageDataIterable<>(pageLink -> {
                         return notificationTargetService.findRecipientsForRuleNotificationTargetConfig(ctx.getTenantId(), targetConfig, (RuleOriginatedNotificationInfo) ctx.getRequest().getInfo(), pageLink);
                     }, 500);
diff --git a/application/src/test/java/org/thingsboard/server/service/notification/NotificationApiTest.java b/application/src/test/java/org/thingsboard/server/service/notification/NotificationApiTest.java
index ba0b4e4763..379f7648ad 100644
--- a/application/src/test/java/org/thingsboard/server/service/notification/NotificationApiTest.java
+++ b/application/src/test/java/org/thingsboard/server/service/notification/NotificationApiTest.java
@@ -15,6 +15,7 @@
  */
 package org.thingsboard.server.service.notification;
 
+import com.google.common.util.concurrent.FutureCallback;
 import com.google.common.util.concurrent.SettableFuture;
 import lombok.extern.slf4j.Slf4j;
 import org.assertj.core.data.Offset;
@@ -709,7 +710,17 @@ public class NotificationApiTest extends AbstractNotificationApiTest {
 
     private NotificationRequestStats submitNotificationRequestAndWait(NotificationRequest notificationRequest) throws Exception {
         SettableFuture<NotificationRequestStats> future = SettableFuture.create();
-        notificationCenter.processNotificationRequest(notificationRequest.getTenantId(), notificationRequest, future::set);
+        notificationCenter.processNotificationRequest(notificationRequest.getTenantId(), notificationRequest, new FutureCallback<>() {
+            @Override
+            public void onSuccess(NotificationRequestStats result) {
+                future.set(result);
+            }
+
+            @Override
+            public void onFailure(Throwable t) {
+                future.setException(t);
+            }
+        });
         return future.get(30, TimeUnit.SECONDS);
     }
 
diff --git a/common/data/src/main/java/org/thingsboard/server/common/data/notification/info/RuleEngineOriginatedNotificationInfo.java b/common/data/src/main/java/org/thingsboard/server/common/data/notification/info/RuleEngineOriginatedNotificationInfo.java
index adf1e3a0f6..f37c145f2c 100644
--- a/common/data/src/main/java/org/thingsboard/server/common/data/notification/info/RuleEngineOriginatedNotificationInfo.java
+++ b/common/data/src/main/java/org/thingsboard/server/common/data/notification/info/RuleEngineOriginatedNotificationInfo.java
@@ -19,6 +19,7 @@ import lombok.AllArgsConstructor;
 import lombok.Builder;
 import lombok.Data;
 import lombok.NoArgsConstructor;
+import org.thingsboard.server.common.data.id.CustomerId;
 import org.thingsboard.server.common.data.id.EntityId;
 
 import java.util.HashMap;
@@ -28,9 +29,10 @@ import java.util.Map;
 @AllArgsConstructor
 @NoArgsConstructor
 @Builder
-public class RuleEngineOriginatedNotificationInfo implements NotificationInfo {
+public class RuleEngineOriginatedNotificationInfo implements RuleOriginatedNotificationInfo {
 
     private EntityId msgOriginator;
+    private CustomerId msgCustomerId;
     private String msgType;
     private Map<String, String> msgMetadata;
     private Map<String, String> msgData;
@@ -43,6 +45,7 @@ public class RuleEngineOriginatedNotificationInfo implements NotificationInfo {
         templateData.put("originatorType", msgOriginator.getEntityType().getNormalName());
         templateData.put("originatorId", msgOriginator.getId().toString());
         templateData.put("msgType", msgType);
+        templateData.put("customerId", msgCustomerId != null ? msgCustomerId.getId().toString() : "");
         return templateData;
     }
 
@@ -51,4 +54,9 @@ public class RuleEngineOriginatedNotificationInfo implements NotificationInfo {
         return msgOriginator;
     }
 
+    @Override
+    public CustomerId getAffectedCustomerId() {
+        return msgCustomerId;
+    }
+
 }
diff --git a/dao/src/main/java/org/thingsboard/server/dao/notification/DefaultNotificationTargetService.java b/dao/src/main/java/org/thingsboard/server/dao/notification/DefaultNotificationTargetService.java
index 97a7ee0e27..f313fb6e9f 100644
--- a/dao/src/main/java/org/thingsboard/server/dao/notification/DefaultNotificationTargetService.java
+++ b/dao/src/main/java/org/thingsboard/server/dao/notification/DefaultNotificationTargetService.java
@@ -150,8 +150,9 @@ public class DefaultNotificationTargetService extends AbstractEntityService impl
                     return userService.findAllUsers(pageLink);
                 }
             }
+            default:
+                throw new IllegalArgumentException("Recipient type not supported");
         }
-        return new PageData<>();
     }
 
     @Override
@@ -178,6 +179,8 @@ public class DefaultNotificationTargetService extends AbstractEntityService impl
                     return userService.findTenantAdmins(affectedTenantId, pageLink);
                 }
                 break;
+            default:
+                throw new IllegalArgumentException("Recipient type not supported");
         }
         return new PageData<>();
     }
diff --git a/rule-engine/rule-engine-api/src/main/java/org/thingsboard/rule/engine/api/NotificationCenter.java b/rule-engine/rule-engine-api/src/main/java/org/thingsboard/rule/engine/api/NotificationCenter.java
index 772a861dbd..7fd18c4afd 100644
--- a/rule-engine/rule-engine-api/src/main/java/org/thingsboard/rule/engine/api/NotificationCenter.java
+++ b/rule-engine/rule-engine-api/src/main/java/org/thingsboard/rule/engine/api/NotificationCenter.java
@@ -15,6 +15,7 @@
  */
 package org.thingsboard.rule.engine.api;
 
+import com.google.common.util.concurrent.FutureCallback;
 import org.thingsboard.server.common.data.id.NotificationId;
 import org.thingsboard.server.common.data.id.NotificationRequestId;
 import org.thingsboard.server.common.data.id.TenantId;
@@ -26,11 +27,10 @@ import org.thingsboard.server.common.data.notification.targets.platform.UsersFil
 import org.thingsboard.server.common.data.notification.template.NotificationTemplate;
 
 import java.util.Set;
-import java.util.function.Consumer;
 
 public interface NotificationCenter {
 
-    NotificationRequest processNotificationRequest(TenantId tenantId, NotificationRequest notificationRequest, Consumer<NotificationRequestStats> callback);
+    NotificationRequest processNotificationRequest(TenantId tenantId, NotificationRequest notificationRequest, FutureCallback<NotificationRequestStats> callback);
 
     void sendGeneralWebNotification(TenantId tenantId, UsersFilter recipients, NotificationTemplate template);
 
diff --git a/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/notification/TbNotificationNode.java b/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/notification/TbNotificationNode.java
index 5f1bea2bdb..1db5a7fb11 100644
--- a/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/notification/TbNotificationNode.java
+++ b/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/notification/TbNotificationNode.java
@@ -15,6 +15,7 @@
  */
 package org.thingsboard.rule.engine.notification;
 
+import com.google.common.util.concurrent.FutureCallback;
 import org.thingsboard.common.util.DonAsynchron;
 import org.thingsboard.common.util.JacksonUtil;
 import org.thingsboard.rule.engine.api.RuleNode;
@@ -23,8 +24,10 @@ import org.thingsboard.rule.engine.api.TbNodeConfiguration;
 import org.thingsboard.rule.engine.api.TbNodeException;
 import org.thingsboard.rule.engine.api.util.TbNodeUtils;
 import org.thingsboard.rule.engine.external.TbAbstractExternalNode;
+import org.thingsboard.server.common.data.EntityType;
 import org.thingsboard.server.common.data.notification.NotificationRequest;
 import org.thingsboard.server.common.data.notification.NotificationRequestConfig;
+import org.thingsboard.server.common.data.notification.NotificationRequestStats;
 import org.thingsboard.server.common.data.notification.info.RuleEngineOriginatedNotificationInfo;
 import org.thingsboard.server.common.data.plugin.ComponentType;
 import org.thingsboard.server.common.msg.TbMsg;
@@ -56,6 +59,8 @@ public class TbNotificationNode extends TbAbstractExternalNode {
     public void onMsg(TbContext ctx, TbMsg msg) throws ExecutionException, InterruptedException, TbNodeException {
         RuleEngineOriginatedNotificationInfo notificationInfo = RuleEngineOriginatedNotificationInfo.builder()
                 .msgOriginator(msg.getOriginator())
+                .msgCustomerId(msg.getOriginator().getEntityType() == EntityType.CUSTOMER
+                        && msg.getOriginator().equals(msg.getCustomerId()) ? null : msg.getCustomerId())
                 .msgMetadata(msg.getMetaData().getData())
                 .msgData(JacksonUtil.toFlatMap(JacksonUtil.toJsonNode(msg.getData())))
                 .msgType(msg.getType())
@@ -72,15 +77,23 @@ public class TbNotificationNode extends TbAbstractExternalNode {
 
         var tbMsg = ackIfNeeded(ctx, msg);
 
-        DonAsynchron.withCallback(ctx.getNotificationExecutor().executeAsync(() ->
-                        ctx.getNotificationCenter().processNotificationRequest(ctx.getTenantId(), notificationRequest, stats -> {
-                            TbMsgMetaData metaData = tbMsg.getMetaData().copy();
-                            metaData.putValue("notificationRequestResult", JacksonUtil.toString(stats));
-                            tellSuccess(ctx, TbMsg.transformMsgMetadata(tbMsg, metaData));
-                        })),
-                r -> {
-                },
-                e -> tellFailure(ctx, tbMsg, e));
+        var callback = new FutureCallback<NotificationRequestStats>() {
+            @Override
+            public void onSuccess(NotificationRequestStats stats) {
+                TbMsgMetaData metaData = tbMsg.getMetaData().copy();
+                metaData.putValue("notificationRequestResult", JacksonUtil.toString(stats));
+                tellSuccess(ctx, TbMsg.transformMsgMetadata(tbMsg, metaData));
+            }
+
+            @Override
+            public void onFailure(Throwable e) {
+                tellFailure(ctx, tbMsg, e);
+            }
+        };
+
+        var future = ctx.getNotificationExecutor().executeAsync(() ->
+                ctx.getNotificationCenter().processNotificationRequest(ctx.getTenantId(), notificationRequest, callback));
+        DonAsynchron.withCallback(future, r -> {}, callback::onFailure);
     }
 
 }
diff --git a/ui-ngx/src/app/shared/models/notification.models.ts b/ui-ngx/src/app/shared/models/notification.models.ts
index c47be6f312..22dcb66042 100644
--- a/ui-ngx/src/app/shared/models/notification.models.ts
+++ b/ui-ngx/src/app/shared/models/notification.models.ts
@@ -442,14 +442,12 @@ export const NotificationTargetConfigTypeInfoMap = new Map<NotificationTargetCon
   ],
   [NotificationTargetConfigType.ORIGINATOR_ENTITY_OWNER_USERS,
     {
-      name: 'notification.recipient-type.users-entity-owner',
-      hint: 'notification.recipient-type.users-entity-owner-hint'
+      name: 'notification.recipient-type.users-entity-owner'
     }
   ],
   [NotificationTargetConfigType.AFFECTED_USER,
     {
-      name: 'notification.recipient-type.affected-user',
-      hint: 'notification.recipient-type.affected-user-hint'
+      name: 'notification.recipient-type.affected-user'
     }
   ],
   [NotificationTargetConfigType.SYSTEM_ADMINISTRATORS,
diff --git a/ui-ngx/src/assets/help/en_US/notification/rule_node.md b/ui-ngx/src/assets/help/en_US/notification/rule_node.md
index 9eb7bd3b71..2d7974d1cc 100644
--- a/ui-ngx/src/assets/help/en_US/notification/rule_node.md
+++ b/ui-ngx/src/assets/help/en_US/notification/rule_node.md
@@ -13,6 +13,7 @@ Available template parameters:
 * values from the incoming message data referenced using the data key name;
 * `originatorType` - type of the originator, e.g. 'Device';
 * `originatorId` - id of the originator
+* `customerId` - id of the customer if any
 * `msgType` - type of the message
 * `recipientTitle` - title of the recipient (first and last name if specified, email otherwise);
 * `recipientEmail` - email of the recipient;
diff --git a/ui-ngx/src/assets/locale/locale.constant-en_US.json b/ui-ngx/src/assets/locale/locale.constant-en_US.json
index e3335c07d8..5e585783d5 100644
--- a/ui-ngx/src/assets/locale/locale.constant-en_US.json
+++ b/ui-ngx/src/assets/locale/locale.constant-en_US.json
@@ -3331,15 +3331,13 @@
         "recipient-type": {
             "affected-tenant-administrators": "Affected tenant administrators",
             "affected-user": "Affected user",
-            "affected-user-hint": "Affected user hint",
             "all-users": "All users",
             "customer-users": "Customer users",
             "system-administrators": "System administrators",
             "tenant-administrators": "Tenant administrators",
             "user-filters": "User filter",
             "user-list": "User list",
-            "users-entity-owner": "Users of the entity owner",
-            "users-entity-owner-hint": "Users of the entity owner hint"
+            "users-entity-owner": "Users of the entity owner"
         },
         "recipients": "Recipients",
         "notification-recipients": "Notifications / Recipients",
diff --git a/ui-ngx/src/assets/locale/locale.constant-es_ES.json b/ui-ngx/src/assets/locale/locale.constant-es_ES.json
index 77aaafa245..7a63c626c8 100644
--- a/ui-ngx/src/assets/locale/locale.constant-es_ES.json
+++ b/ui-ngx/src/assets/locale/locale.constant-es_ES.json
@@ -3247,15 +3247,13 @@
         "recipient-type": {
             "affected-tenant-administrators": "Administradores afectados",
             "affected-user": "Usuario afectado",
-            "affected-user-hint": "Sugerencia en usuario afectado",
             "all-users": "Todos los usuarios",
             "customer-users": "Usuarios del cliente",
             "system-administrators": "Administradores del sistema",
             "tenant-administrators": "Administradores de propietarios",
             "user-filters": "Filtro de usuarios",
             "user-list": "Lista de usuarios",
-            "users-entity-owner": "Usuarios que sean propietarios de la entidad",
-            "users-entity-owner-hint": "Sugerencia en usuarios propietarios de la entidad"
+            "users-entity-owner": "Usuarios que sean propietarios de la entidad"
         },
         "recipients": "Destinatarios",
         "notification-recipients": "Notificaciones / Destinatarios",
diff --git a/ui-ngx/src/assets/locale/locale.constant-nl_BE.json b/ui-ngx/src/assets/locale/locale.constant-nl_BE.json
index 7aac3f2a6c..df3820d497 100644
--- a/ui-ngx/src/assets/locale/locale.constant-nl_BE.json
+++ b/ui-ngx/src/assets/locale/locale.constant-nl_BE.json
@@ -3902,7 +3902,6 @@
         "recipient-type": {
             "affected-tenant-administrators": "Betrokken tenantbeheerders",
             "affected-user": "Betrokken gebruiker",
-            "affected-user-hint": "Betrokken gebruikershint",
             "all-users": "Alle gebruikers",
             "customer-users": "Klant-gebruikers",
             "system-administrators": "Systeembeheerders",
@@ -3911,8 +3910,7 @@
             "user-group-list": "Lijst met gebruikersgroepen",
             "user-list": "Lijst met gebruikers",
             "user-role": "Rol van de gebruiker",
-            "users-entity-owner": "Gebruikers van de entiteitseigenaar",
-            "users-entity-owner-hint": "Hint voor gebruikers van de eigenaar van de entiteit"
+            "users-entity-owner": "Gebruikers van de entiteitseigenaar"
         },
         "recipients": "Ontvangers",
         "notification-recipients": "Meldingen / Ontvangers",
@@ -6950,4 +6948,4 @@
             "zh_TW": "繁體中文"
         }
     }
-}
\ No newline at end of file
+}
diff --git a/ui-ngx/src/assets/locale/locale.constant-zh_CN.json b/ui-ngx/src/assets/locale/locale.constant-zh_CN.json
index ed1280938e..7c36e7f428 100644
--- a/ui-ngx/src/assets/locale/locale.constant-zh_CN.json
+++ b/ui-ngx/src/assets/locale/locale.constant-zh_CN.json
@@ -2915,15 +2915,13 @@
         "recipient-type": {
             "affected-tenant-administrators": "受影响的租户管理员",
             "affected-user": "受影响的用户",
-            "affected-user-hint": "受影响用户的提示",
             "all-users": "所有用户",
             "customer-users": "客户用户",
             "system-administrators": "系统管理员",
             "tenant-administrators": "租户管理员",
             "user-filters": "用户筛选器",
             "user-list": "用户列表",
-            "users-entity-owner": "实体所有者的用户",
-            "users-entity-owner-hint": "实体所有者用户的提示"
+            "users-entity-owner": "实体所有者的用户"
         },
         "recipients": "收件人",
         "notification-recipients": "通知 / 收件人",