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 # Project Tye
 
-Tye is a tool that makes developing, testing, and deploying microservices and distributed applications easier. Project Tye includes a local orchestrator to make developing microservices easier and the ability to deploy microservices to Kubernetes with minimal configuration. 
+Tye is a developer tool that makes developing, testing, and deploying microservices and distributed applications easier. Project Tye includes a local orchestrator to make developing microservices easier and the ability to deploy microservices to Kubernetes with minimal configuration. 
 
-What tye can do:
+Tye can:
 
-- Run multiple projects locally.
-- Easily manage dependencies running containers.
-- Automatically build Docker images by following .NET's conventions.
-- Deploy applications to Kubernetes with minimal configuration.
-- Make secret management and service discovery easy.
+- Simplify microservices development by making it easy to:
+  - Run many services with one command
+  - Use dependencies in containers
+  - Discover addresses of other services using simple conventions
+- Deploy .NET applications to Kubernetes by:
+  - Automatically containerizing .NET applications
+  - Generating Kubernetes manifests with minimal knowledge or configuration
+  - Using the same conventions as development to keep it consistent
+
+Want to learn more? Check out our [FAQ](docs/faq.md) or [documentation](docs/README.md).
 
 ## Current Status
 
diff --git a/docs/FAQ.md b/docs/FAQ.md
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+# Tye frequently asked questions
+
+**Q: What makes Tye different from other microservices oriented tools?**
+
+A: Three main ways:
+
+- Tye is optimized for .NET Core - we have built-in knowledge of how .NET projects work, which we use to power most experiences.
+- Tye's development features are oriented towards *local development* (avoid running in a container unless necessary).
+- Tye aims so solve problems along the whole spectrum of development to CI/CD based deployment.
+
+The development features of Tye are the most mature right now. We plan to add more recipes and capabilities for deployment in the coming months.
+
+**Q: Is Tye a competitor to, or replacement for frameworks like [Dapr](https://dapr.io)?**
+
+A: No. Tye is a developer tool that you can use alongside programming models and frameworks. We try to not to have opinions about how you structure code or design applications.
+
+**Q: What does it mean that Tye is an experiment?**
+
+A: Put another way, Tye is a public incubation project from Microsoft. We're trying to build tools that help developers, and doing this with open source is the best way for us to try new ideas. We're looking to grow a community of early adopters who want to contribute and share ideas.
+
+Being an experiment also means that the future of what happens to Tye is not clear. Tye could live on as a product.. or the ideas could be folded in to other products.
+
+**Q: Do I have to use Azure to use Tye?**
+
+A: No. You can use `tye deploy` with any Kubernetes cluster. You can use `tye run` on any mainstream OS.
+
+**Q: Will Tye support other deployment targets other than Kubernetes?**
+
+A. We're definitely interested in supporting deployments to a variety of runtime environments. Tell us what you're interested in. 
+
+We had to start somewhere... we started with Kubernetes because it's:
+
+- Not cloud-provider specific
+- Very powerful
+- Difficult for newcomers (we want to try and simplify the process)
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